Why have eye patches become a symbol of luxury and an essential step in skincare routines?
The pandemic has left a lasting mark on our memories, no matter how much we try to forget it. At a time when social interaction was reduced to a minimum and the news rarely brought anything positive, at-home self-care rituals became a true salvation — a way to restore good mood and add a little joy to everyday life.
According to a survey conducted in December 2020 among more than 2,000 people, 75% believe that self-care helps reduce stress levels, and 40% are convinced that at-home spa treatments are an accessible and effective way to improve well-being.
According to a survey conducted in December 2020 among more than 2,000 people, 75% believe that self-care helps reduce stress levels, and 40% are convinced that at-home spa treatments are an accessible and effective way to improve well-being.
Nevertheless, despite the popularity of at-home care on social media, few could have predicted that eye patches would turn into a genuine beauty phenomenon. These small accessories under the eyes literally took over the internet, becoming a viral symbol of a new era of self-care.
What are eye patches?
Patches are special hydrogel, fabric, or silicone pads soaked with active ingredients that are applied to the under-eye area. They are designed to intensely hydrate, nourish, and restore the delicate skin, making the eyes look fresher and more rested.
How do eye patches work?
The active components in the patches penetrate deep layers of the skin, providing:
- Intensive hydration thanks to hyaluronic acid and oils;
- Enhanced microcirculation, which reduces puffiness;
- Lifting effect and stimulation of collagen production;
- Brightening of dark circles under the eyes.
- Intensive hydration thanks to hyaluronic acid and oils;
- Enhanced microcirculation, which reduces puffiness;
- Lifting effect and stimulation of collagen production;
- Brightening of dark circles under the eyes.
How to Use Eye Patches Correctly
1. Cleanse your face from makeup and impurities.
2. Apply the patches to the under-eye area, smoothing them gently.
3. Leave on for 15–20 minutes (check the packaging for exact time).
4. Remove the patches and gently pat the remaining serum into the skin.
Who Needs Eye Patches?
- Those who often feel tired and stressed;
- People showing the first signs of skin aging;
- Anyone who wants to quickly refresh their look before an important event;
- For extra care during cold seasons.
Some may consider using eye patches as a form of self-expression to be superficial. However, underestimating the importance of self-care in today’s world—especially amid an unstable socio-political environment—is simply impossible. Moreover, the rapid rise in the popularity of eye patches is opening up new opportunities to bring like-minded people together in communities. More and more people are beginning to see skincare not just as a cosmetic procedure, but as a crucial part of overall health and well-being. Social media inspires them to approach their daily care rituals with seriousness and mindfulness.
What was once considered a strictly personal and private matter is now becoming a shared and open experience. This trend breaks the stigma around self-care, transforming it from a rare luxury into a necessary component of a fulfilling life, encouraging sincerity and openness without shame.
Eye patches have confidently established themselves as a mindful and essential step in beauty routines. Today, they have become an integral part of skincare, and with the industry’s growth, we can expect even more innovative formulas to emerge. The aesthetic evolution of patches will not stop — the market will see increasingly stylish and designer options that will delight the eye.
Read also: How to Take Care of Your Facial Skin in Summer: 6 Simple and Effective Tips
Published: 01.08.2025 10:14
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